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Chinese Coffee Drinkers

Welcome to this week's skinny on China.  Legend has it, about 1200 years ago, a goat herder in the Ethiopian Highlands noticed his animals getting frisky after eating berries from a coffee plant....

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China's Love Affair with Plastic

Welcome to this week's skinny on China. China has long been as a cash society; large wads of red bills changed hands, counted with spectacularly fast fingers. But those Chinese who stash their savings...

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China's Growing Waistlines and Opportunities

If China's polluted air and water supply wasn't doing enough to bring on heart disease and other illnesses, there's a another scourge that's stepping in - the bulge. More than a quarter of China's...

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Should I Use Celebrity Endorsers in China?

In a country where more than 500 new products launch every day, celebrities can help your brand get noticed in China.  They can also give your products credibility, when many other goods go untrusted....

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China's Market Meltdown's Effect On Consumer Spending

The impact of the spectacular rise and fall of China's stocks is anyone's guess.  It would appear that China is imploding if you read some news reports - stories of a weaking China attracts readers in...

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Reasons Behind China's Unique Consumer Behaviour

Few markets have experienced changes in the way that China has over the past few decades.  Just 35 years ago, more than four in five Chinese were living in the countryside, typically tending small,...

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Creating Relevant Apps & Websites for Chinese Consumers

In 2012, less than 5% of China's online shopping was done on a mobile.  Nowadays, more than half of all sales in China's massive ecommerce market are made though a smartphone.  China's shift to...

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